Full-stack marketing
for B2B SaaS
Systems-first GTM support. Closing the gap between your strategy and the tools behind it.
Why work with Cultivar Digital
High-growth SaaS companies move fast, which means systems, data, and teams can struggle to keep up. Strategies are written without accounting for the tools and changes needed to actually support them. Fragmented tools, incomplete data, and workflows that don't scale mean everyone is busy, but efforts aren't compounding.
You need someone who's not busy keeping the lights on to assess your stack and tools, develop a plan, then create the right infrastructure to support your goals.
Cultivar Digital partners with teams across your organization to translate strategy into efficient systems built to deliver results.
Recent client projects:
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Rebuilt HubSpot campaign architecture to track member-level engagement across multi-touch programs
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Replaced a batch-polling integration with an event-driven workflow, cutting lead sync delay from hours to seconds
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Designed a commission tracking system in SFDC spanning CRM, CPQ, and payout tools for a 100+ person sales org
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Audited a legacy API integration ahead of a platform deprecation, and updated to new versions
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Standardized in-product activity tracking taxonomy and property structure, then used that product activity data to power multi-channel install base messaging
Focus Areas
Lifecycle
& Funnel Conversion
Identify leaks in the funnel and optimize conversion rates.
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Trial signup & engagement
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Email strategy
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Landing page conversion
Marketing & Revenue Operation Systems
Integrate and simplify the GTM stack and enable robust reporting.
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Custom IPaaS integrations
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CRM data architecture
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Attribution & reporting infrastructure
Expansion & Install Base
Marketing
Increase engagement in an existing customer base and drive revenue.
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Product & feature onboarding
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Usage & activity data modeling
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In-product messaging
About
Cultivar Digital has been providing GTM and growth operations consulting and fractional support to fast-growing, B2B SaaS companies since 2024.
Cultivar Digital is led by Linnea Schulenburg. With over 12 years in the B2B SaaS trenches, she has deep expertise in marketing and revenue operations, product, and the data and systems infrastructure that connects them.
12+ years
High-growth, B2B SaaS experience
3 disciplines
Marketing, RevOps, & Product
Technical
Systems thinking, SQL & APIs
Full funnel
From conversion to expansion
